Answering Why Some Architectural Fees Vary


Initial Email

Dear <Client>,

Please see the attached proposal for Architectural Design Services for a
Modular Trailer for Synagogue for you review.
Please contact Mr. Schreiber with any questions in this regard.

Threcia Robinson

Client Response

Thank you for getting back to me. The fellows on pine and mlk said your fee is 1500 – 2000. The fees quoted to us seem quite higher. Why?


My Response

Hi <Client>,
My name is Brian W. Penschow and I work in the office here for Mr. Schreiber. I wrote the proposal, so I want to answer your question.
The simple answer is because it is a different project. The architectural fees are carefully considered based on the size, complexity, and several other factors of the project. I wrote a page on our website here: that REALLY explains the nitty gritty of how we figure the total fee. We consider how much time we need to put into the drawings, but also how much liability the project carries (residential, change of use, or addition, etc.). The concept though is that we want to bring value to your project. The purpose of our involvement in every project is to bring value and save money by using our expertise and talents to prevent problems, solve problems, and get your what you need, and want. We strongly believe that our fees are justified and that we are providing you the best value possible for THIS particular project.
Thank you so much for the opportunity to provide you with the best possible service. We look forward to working with you!
-Brian W. Penschow, Assoc. AIA

The Result

After a phone conversation, the client agreed to the higher fee. The point is that you need to educate your client unless you want to give your work away.

-Brian W. Penschow, Assoc. AIA

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